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The platform is rolling out a fresh option that allows them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the service announced that it currently hosts more than 1 bn content made with AI.

Testing and Rollout

This change is in a pilot phase over the coming weeks before a widespread release. This development comes amid a rise in AI content, spurred by recent AI video creators.

AI Proliferation Online

Recent reports that approximately one in 10 of the fastest-growing channels on another major platform only show content made by AI. A significant portion of this content is deemed mass-produced AI material, a label for inferior, factory-style content that is often absurd or bizarre.

Based on user feedback that numerous viewers like content produced via AI tools, from computer-generated images to science explainers, and we aim to provide users the power to increase or decrease of that, depending on their own likes,” said a spokesperson.

Scale of AI Content

The platform shared that there are now over a billion videos on its service labeled as AI-generated. In total, more than 100 m pieces of content are submitted to the platform each day, making AI-generated material a minor percentage of its overall inventory.

How to Adjust Settings

Viewers will be able to decrease or raise the amount of artificial media they view by accessing the “manage topic” feature in the application and picking “AI-generated content”. Other topics that are already be controlled under the filter include politics, style, beauty, and movement.

AI Disclosure Rules

TikTok’s guidelines oblige creators to label convincing artificially created content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.

Additionally, the service will henceforth attach an “AI-made” tag to content created with its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This step is intended to stop users from seeking to circumvent the labeling process.

Educational Initiatives

The company is furthermore introducing a $2m awareness program for experts and institutions to create informative material about responsible artificial intelligence. This initiative will support educational bodies specializing in training programming and robotics.

Content Safety Approach

The video-sharing app has defended its content review process, amid discussion over proposals to make redundant numerous content moderators in the United Kingdom. It is set to cut hundreds of positions in its content moderation department in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.

A company official explained that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content ahead of it has to be seen by staff. The platform announced a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its automated systems.

“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”